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Marketing is a set of activities that a company undertakes to promote, sell, and support its products. Marketing includes branding, advertising, selling, and other activities. To beat your competition, you have to know how to stress the benefits of your product or service, communicate them effectively, and deliver them to the right audience.
Marketing is the business of creating and communicating value to customers and prospects. Marketing also focuses on defining and promoting your image and your business. Marketing is the entire process of identifying and satisfying a customer's need and making a sale. It is a never-ending cycle.
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