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A telemarketer is an individual who is employed to make marketing calls to customers and potential customers. They use a variety of techniques to communicate promotional material, encourage sales, and collect data from the customer regarding their preferences. As telemarketers work independently from a company, they face unique challenges when calling potential customers - such as environmental interference (background noise), busy signals, language barriers, and uncooperative parties. However, with proper training telemarketers can be very successful in their campaigns by utilizing effective communication methods and providing personalized customer service.
A telemarketer conducts sales calls for a product or service over the telephone. Telemarketers try to persuade potential customers to buy a product or service or purchase a paid subscription to a service. Telemarketers' common products include magazine subscriptions, insurance, and weight-loss programs.
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