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Content marketing is vital because it's one of the most effective ways to connect with your customers and build relationships. By creating relevant content for your customers, you can educate them about your products or services, answer their questions, and solve their problems. And by establishing yourself as a thought leader in your industry, you can differentiate your company from the competition and attract new customers.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.