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Search engine marketing is gaining traffic to your website by using paid ads on search engines like Google. You buy keywords that people type into Google, and Google shows your ads to these people. For example, if you are selling pizza online and your keywords are "pizza online," then whenever someone types pizza online into Google search engine, you get your ads shown to him. To get the traffic from search engines, you have to buy ads on Google, Yahoo, and other search engines.
Search engine marketing is the process of increasing the volume or quality of traffic that comes to your website by using search engines such as Google, Yahoo!, Bing or AOL. Search engine optimization is used to increase your website's visibility on search engine results pages (SERPs). The goal is to attract visitors to your website when searching for keywords related to your products or services
There are several tasks that search engine marketers carry out. The first task is to optimize a website's content and metadata to increase its visibility in search engines and get a higher rank. The second task is to promote a website by various means, such as linking to it, adding it to social media, and creating content that links to it. The third task is to improve the website's conversion rate. It includes targeted keywords, improving the website's structure and design, testing different offers, etc.
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