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Why is a content strategy important?

Having a content strategy is essential as it helps you better organize and prioritize your content creation efforts. It will help you produce more valuable and compelling content for your audience, which will help you achieve your business goals.
A good content strategy can help keep your marketing efforts on track. It provides a framework for creating and publishing content regularly, which helps engage more potential buyers of your product or services.

What is content strategy?

Content strategy is a discipline that strategically selects content to be part of the user's experience (articles, videos, infographics) based on their interests and geographical location. A content strategy is a plan that outlines how you will create, curate, and publish content to achieve your business goals. It includes the topics you'll cover, the tone and style of your writing, the types of content you'll produce, and who will create and publish it.

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